Persons that are residents of Australia aged 18 years of age or older. PROMOTIONAL PERIOD: Commences: 12:00AM on Monday 15 June 2015. Ends at: 12:00PM on Tuesday 18 August 2015. HOW TO ENTER: Entrants must: (a) access the landing page at tradeuptoketchup.com.au; and (b) submit your name and click on the ‘Make The Pledge’ button; and (c) submit in 25 words or less what other stuff around your house is in need of a trade up; and (d) submit your email & postcode; and (e) accept these Terms and Conditions and the Heinz and Channel T Privacy Policies available at http://www.heinz.com.au/Privacy; http://www.vibevillage.com.au/other/Privacypolicy.aspx To be eligible for the ‘Major Share Prize’, entrants must: (a) share the campaign with another eligible Entrant via Facebook using the functionality provided; (b) If an eligible Entrant (first entrant) shares the competition with another eligible Entrant (second entrant), and that second entrant actually wins the Major Prize, then the first entrant will win the Major Share Prize. PRIZE: Up to an amount of AUD $10,000 (Two (2) major prizes valued at AUD $5000 each).